Gin's the Word: Major League Pickleball Finds Its Official Gin in The Botanist Islay Dry!
The world of pickleball just got a splash more refreshing! Major League Pickleball (MLP) has announced a bubbly partnership with The Botanist Islay Dry Gin for 2023 and 2024.
via Jay Moskowitz, Major League Pickleball
Jay Moskowitz, Major League Pickleball
Key Takeaways:
- Bubbly Bond: Major League Pickleball and The Botanist Islay Dry Gin have joined forces in a multi-year agreement, making The Botanist the league’s first Official Gin Partner.
- Cheers at the Court: The exclusive sponsorship will bring brand activations, samplings, and courtside gin-based beverages at upcoming MLP events, starting with MLP Dallas.
- Shared Spirit: The Botanist’s partnership with MLP furthers the gin brand's commitment to pickleball, building on their collaboration with the racquet sports community, Break the Love.
It's clear this collaboration is a serving ace! Attendees at MLP events can expect to sip and savor The Botanist’s intricate flavors while relishing the adrenaline-charged matches of the leading professional pickleball league. Can you imagine the sun setting, a competitive game on the court, and a hand holding a cocktail with The Botanist's gin? Dreamy, isn't it?
MLP Chief Operating Officer Bruce Popko expressed the league's enthusiasm about the partnership, noting, “As we move toward the next exciting phase for MLP, we are committed to adding strong partners to build with us.” He went on to highlight The Botanist’s dedication to supporting the sports community, symbolizing MLP’s expanding influence in the professional sports realm.
On the other side of the net, Nicolas Beckers, the bigwig of Rémy Cointreau Americas, served an ace of a statement: “We are thrilled to announce that The Botanist is now the Official Gin Partner of Major League Pickleball. The game of pickleball is quickly gaining popularity amongst Americans... We’re excited to introduce the complex, delicate taste of The Botanist to the MLP community...”
Founded with the zeal of seasoned craftspeople at Bruichladdich Distillery Company Ltd., The Botanist pushes the envelope in the spirits industry. This gin stands out not just for its taste but also for its mission of community-driven change, making it a superb match for the enthusiastic pickleball community.
But let's not forget our pickleball stars. Major League Pickleball is the crème de la crème of team-based professional pickleball leagues. Featuring an array of exceptional athletes, iconic team owners, and thrilling live events, the league has rapidly grown since its foundation in 2021, boasting an impressive line-up of brand partners.
A quick toast to The Botanist Islay Dry Gin: Born in 2010, this gin hails from the remote Scottish island of Islay. Its unique blend of 22 wild Islay botanicals, hand-foraged by professionals, combined with pure Islay spring water and the mastery of Head Distiller Adam Hannett, results in a gin that whispers tales of wild Scottish landscapes.
So, dear pickleball aficionados, as you prepare for the next exhilarating match, remember you'll now have the refined company of The Botanist Islay Dry Gin by your side. Bottoms up and paddles ready!
For more about Major League Pickleball, dive into their official website and follow the excitement on their socials. And for those gin enthusiasts, explore the world of The Botanist and give them a follow on Instagram @TheBotanistGin_US. Cheers!